Callaia Briggs started her creative journey with rainbow loom bracelets, gradually honing her skills and expanding into more intricate designs. As trends evolved, she and her friend embraced clay beads, seed beads, and elegant pearl beads, growing their small business to include glass bead creations as well. Callaia’s passion for Kandi began after discovering TikTok compilations that inspired her to dive into this colorful craft. Through trial and error, she perfected her designs, starting with simple ladder stitches and progressing to more complex cuffs. What began as a relaxing hobby transformed into a growing business, where Callaia now channels her creativity into making and selling unique, handcrafted accessories.